Morning Madi was created by Madi, an artist living in a small city apartment. Frustrated with the lack of options for renters to make their spaces feel like home, she set out to create art prints and home decor that were not only stylish and modern, but also easily transportable and apartment-friendly.

As Madi began creating her products, she realized that embracing the chaos and unpredictability of life can often lead to finding true happiness and a sense of home. She named her brand Morning Madi as a nod to this philosophy, and her motto "That’s my morning" reflects the idea that embracing life's ups and downs can ultimately lead to contentment in our homes and in ourselves.